Scott Motyka, PhD, MBA, MS

Support & Subject Expert:

Director of Business Development & Technology of Covenant
Health Network (CHN) and Alliance Purchasing Network (APN)

Subject Expertise:

  • Marketing research

  • Segmentation, targeting, and positioning

  • Consumer behavior

Professional Experience

  • Associate Director, Retail Supply Chain Institute, Babson College

  • Marketing Research & Strategy, Chadwick, Martin & Bailey

    • Clients: CIGNA Healthcare, Blue Cross Blue Shield, Staples, eBay

  • Editorial Board Member, Journal of Business Research, Journal of Retailing

  • Commercial Advisory Board Member, BloqCube Inc.

  • Publications in leading business journals, including the Journal of the Academy of

  • Marketing Science, Journal of Business Research, and Journal of Marketing Management

Education

Post Doc, Babson College (Marketing); Phd, Brandeis University (Consumer
Psychology); MBA, Babson College (Marketing & Entrepreneurship)

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