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Scott Motyka, PhD, MBA, MS
Support & Subject Expert:
Director of Business Development & Technology of Covenant
Health Network (CHN) and Alliance Purchasing Network (APN)
Subject Expertise:
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Marketing research
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Segmentation, targeting, and positioning
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Consumer behavior
Professional Experience
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Associate Director, Retail Supply Chain Institute, Babson College
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Marketing Research & Strategy, Chadwick, Martin & Bailey
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Clients: CIGNA Healthcare, Blue Cross Blue Shield, Staples, eBay
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Editorial Board Member, Journal of Business Research, Journal of Retailing
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Commercial Advisory Board Member, BloqCube Inc.
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Publications in leading business journals, including the Journal of the Academy of
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Marketing Science, Journal of Business Research, and Journal of Marketing Management
Education
Post Doc, Babson College (Marketing); Phd, Brandeis University (Consumer
Psychology); MBA, Babson College (Marketing & Entrepreneurship)
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