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Scott Motyka, PhD, MBA, MS
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President and CEO

Subject Expertise
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Marketing research
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Segmentation, targeting, and positioning
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Consumer behavior
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Professional Experience
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Associate Director, Retail Supply Chain Institute, Babson College
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Marketing Research & Strategy, Chadwick, Martin & Bailey
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Clients: CIGNA Healthcare, Blue Cross Blue Shield, Staples, eBay
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Editorial Board Member, Journal of Business Research, Journal of Retailing
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Commercial Advisory Board Member, BloqCube Inc.
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Publications in leading business journals, including the Journal of the Academy Marketing Science, Journal of Business Research, and Journal of Marketing Management
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Education
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Post Doc, Babson College (Marketing)
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PhD, Brandeis University (Consumer Psychology)
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MBA, Babson College (Marketing & Entrepreneurship)
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