Subject Expertise

• Marketing research

• Segmentation, targeting, and positioning

• Consumer behavior

​

Professional Experience

• Associate Director, Retail Supply Chain Institute, Babson College

• Marketing Research & Strategy, Chadwick, Martin & Bailey

  • Clients: CIGNA Healthcare, Blue Cross Blue Shield, Staples, eBay

• Editorial Board Member, Journal of Business Research, Journal of Retailing

• Commercial Advisory Board Member, BloqCube Inc.

• Publications in leading business journals, including the Journal of the Academy Marketing Science, Journal of Business Research, and Journal of Marketing Management

​

Education

• Post Doc, Babson College (Marketing)

• PhD, Brandeis University (Consumer Psychology)

• MBA, Babson College (Marketing & Entrepreneurship)